{"id":7,"date":"2021-07-05T17:48:55","date_gmt":"2021-07-05T17:48:55","guid":{"rendered":"https:\/\/ambeault.net\/?page_id=7"},"modified":"2024-05-20T14:24:17","modified_gmt":"2024-05-20T14:24:17","slug":"contact-2-2-2","status":"publish","type":"page","link":"https:\/\/ambeault.net\/?page_id=7","title":{"rendered":""},"content":{"rendered":"\n
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Video First Experience for Investigation Discovery<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

|<\/span><\/strong> Objective<\/strong><\/h3>\n\n\n\n
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Increase total minutes viewed for Investigation Discovery\u2019s apps.<\/p>\n<\/div>\n<\/div>\n\n\n\n

|<\/span><\/strong> Team Leads<\/strong><\/h3>\n\n\n\n
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Product: Mara Betsch<\/a> <\/p>\n<\/div>\n\n\n\n

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Design: Brian Roberts<\/a><\/p>\n<\/div>\n\n\n\n

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Engineering: Josh Bosworth<\/a> <\/p>\n<\/div>\n<\/div>\n\n\n\n

|<\/span><\/strong> Insights<\/strong><\/h3>\n\n\n\n
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25 – 40 year old female audience that primarily watches alone.<\/p>\n\n\n\n

Total minutes viewed on mobile apps exceeded other Discovery brands with comparable audiences but were less on connected TV apps.<\/p>\n\n\n\n

Unauthenticated visitors are less likely to convert to viewers than authenticated visitors.<\/p>\n\n\n\n

In interviews, Investigation Discovery viewers could not recall the names of shows they watched or any of the actors from the shows. Their orientation is to the network brand and its crime genre.<\/p>\n<\/div>\n\n\n\n

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Most ID connected TV app visitors browsed multiple pages looking for something to watch, then either selected a video from the home page carousel or exited without watching.<\/p>\n\n\n\n

The viewers that watched the streaming linear channel had longer sessions than video on demand viewers.<\/p>\n\n\n\n

From previous experiments auto-playing video on demand when the page loaded caused most viewers to exit before the video started.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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|<\/span><\/strong> Hypothesis<\/strong><\/h3>\n\n\n\n

Automatic selection and continuous playback of relevant videos for each viewer will reduce the level of effort for them to start watching and keep watching on connected TV\u2019s increasing the total minutes viewed per month.<\/p>\n<\/div>\n<\/div>\n\n\n\n

|<\/span><\/strong> User Experience<\/strong><\/h3>\n\n\n\n

The Video First <\/strong>experience was co-developed with a customer panel that volunteered for a series of interviews to provide feedback on connected TV wireframes, prototypes, and apps. Remote usability testing sessions were used to validate the panel\u2019s feedback.<\/p>\n\n\n\n