{"id":862,"date":"2021-09-08T18:43:26","date_gmt":"2021-09-08T18:43:26","guid":{"rendered":"https:\/\/ambeault.net\/?page_id=862"},"modified":"2025-06-30T10:45:19","modified_gmt":"2025-06-30T10:45:19","slug":"478-2-3-2","status":"publish","type":"page","link":"https:\/\/ambeault.net\/?page_id=862","title":{"rendered":""},"content":{"rendered":"\n

|<\/span><\/strong> Case Studies<\/strong><\/h3>\n\n\n\n

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Prosocial Organization Transformation<\/h4>\n\n\n\n

Optimum\u2019s Product Development was good, but the business needed it to be great. So we banded together to define what great looks like and how to achieve it by putting people first.\u00a0[see more<\/a>]<\/p>\n<\/div>\n\n\n\n

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Because new technology deserves pom poms<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Accelerating Acquisition<\/a><\/strong><\/h4>\n\n\n\n

While organic and paid acquisition was steadily adding customers to Discovery’s direct-to-consumer subscription product, they were not growing fast enough to offset the pay TV subscriber losses.<\/p>\n\n\n\n

To accelerate subscriber growth an automated identity federation and entitlements solution was created to enable partners to sell Discovery+ to consumers as well as operate the billing and payments for the subscriptions. [see more<\/a>] <\/p>\n<\/div>\n\n\n\n

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Vodafone offered free Discovery+ subscriptions to their 17M customers in the UK<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Growing Audience<\/a><\/h4>\n\n\n\n

Exploration of location as a more effective content discovery approach than standard carousel and grid design patterns to reduce bounce rate. [see more<\/a>] <\/span><\/p>\n<\/div>\n\n\n\n

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Increasing Engagement<\/a><\/h4>\n\n\n\n

Connected TV app purpose-built for the needs of Investigation Discovery viewers to lift total viewing time with a low friction video-first experience. [see more<\/a>]<\/span><\/p>\n<\/div>\n\n\n\n

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Improving Outcomes<\/h4>\n\n\n\n

Machine learning models that continuously infer the acquisition of knowledge as people interact with Codecademy to improve the likelihood of mastering new tech skills.<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Customer Obsession<\/strong><\/h4>\n\n\n\n

Going beyond surveys, interviews, and usability studies the FiOS TV product team employed multiple capabilities to continuously interact with thousands of customers every month, using the data to drive the category’s highest satisfaction scores. <\/p>\n<\/div>\n\n\n\n

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Data-driven operations<\/a><\/strong><\/h4>\n\n\n\n

In order to improve the application of data to decision support, ad sales, and the end-user experience Discovery’s platform engineering team developed a solution to capture data from front ends and APIs and enrich it for delivery to downstream systems, which resulted in decreased levels of effort to develop new features while increasing data integrity. [see more<\/a>]<\/p>\n<\/div>\n\n\n\n

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| Case Studies Prosocial Organization Transformation Optimum\u2019s Product Development was good, but the business needed it to be great. So we banded together to define what great looks like and how to achieve it by putting people first.\u00a0[see more] Accelerating Acquisition While organic and paid acquisition was steadily adding customers to Discovery’s direct-to-consumer subscription product, they were not growing fast […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-862","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ambeault.net\/index.php?rest_route=\/wp\/v2\/pages\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ambeault.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ambeault.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ambeault.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ambeault.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=862"}],"version-history":[{"count":5,"href":"https:\/\/ambeault.net\/index.php?rest_route=\/wp\/v2\/pages\/862\/revisions"}],"predecessor-version":[{"id":1310,"href":"https:\/\/ambeault.net\/index.php?rest_route=\/wp\/v2\/pages\/862\/revisions\/1310"}],"wp:attachment":[{"href":"https:\/\/ambeault.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}