| Case Studies
While organic and paid acquisition was steadily adding customers to Discovery’s direct-to-consumer subscription product, they were not growing fast enough to offset the pay TV subscriber losses.
To accelerate subscriber growth an automated identity federation and entitlements solution was created to enable partners to sell Discovery+ to consumers as well as operate the billing and payments for the subscriptions. [see more]
Exploration of location as a more effective content discovery approach than standard carousel and grid design patterns to reduce bounce rate. [see more]
Connected TV app purpose-built for the needs of Investigation Discovery viewers to lift total viewing time with a low friction video-first experience. [see more]
Improving outcomes
Machine learning models that continuously infer the acquisition of knowledge as people interact with Codecademy to improve the likelihood of mastering new tech skills.
Customer obsession
Going beyond surveys, interviews, and usability studies the FiOS TV product team employed multiple capabilities to continuously interact with thousands of customers every month, using the data to drive the category’s highest satisfaction scores.
In order to improve the application of data to decision support, ad sales, and the end-user experience Discovery’s platform engineering team developed a solution to capture data from front ends and APIs and enrich it for delivery to downstream systems, which resulted in decreased levels of effort to develop new features while increasing data integrity. [see more]
